Wednesday, January 10, 2007

Web Analytics: Expectations and Resources

I've accepted a job with Hewlett Packard after I graduate this April, and I start off working with their main website. From what I understand I'll be helping to reduce their help desk calls by deciding the types of tools that users can use to better resolve their questions and concerns by going just to the website. This will save them the time of having to call in, and save HP the cost of each phone call. They suggested that I take this web analytics course as a way of preparing me for my job starting in July.

So, this wasn't a class that I was anxious to take myself, but I thought I'd give it a try. Just from the introduction day, I'm very excited for the potential learning experience this class will be. I've done a little bit with web developing, but not terribly much, and I'm excited to learn more about what we can do to make better websites and better evaluate the ones we currently manage. I'm also excited to get to play around with Omniture's SiteCatalyst, that's what HP is using for their web analytics. All in all, I feel that this class will be a big part in preparing me for my job after graduation.

After poking around a little bit, here are some sites I feel might be good resources for web analysis:

Google Analytics
Web Analytics Association
Web Analytics Demystified

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