Jim Burchell of Omniture came and spoke to us a little about the history of web analytics, and then spent the remainder of the time answering any questions we had. He's worked for three web analytic companies over the last 6 or 7 years: WebSideStory, WebTrends, and currently Omniture.
A question was posed on the difference between Google analytics and what Omniture does, while this may seem a naïve question to ask, I think Jim answered it very well; I don't doubt that any one in the class had a clue as to the answer. He said Omniture provides depth. For example, take someone in Oregon who looked at some brown shoes on Nike's website, but didn't end up buying them. Omniture could tell you the different regions where certain people looked at a certain product as well as their age, which provides the company with very accurate data with which to remarket to their customers, making their marketing endeavors more successful.