Thursday, February 01, 2007

WA: SiteCatalyst

I realize this might not be read today, as it is coming in a little late. The guest speaker last time was great, his brief introduction into Omniture's SiteCatalyst really got me excited for the chance we'll have to use it in the competition and in class. I had no idea the amount of information that can be monitored on a website. I never really thought about the ability to track where certain people got hung up on a company's shopping cart and ended up dropping out. That information would be vital to increase total revenues.

The brief insight into their new Discover application also sound awesome. The ability to segment your results by different markets will be very well accepted. I'll update more of what SiteCatalyst can actually do as I get more involved with it.

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