- getQueryParam plug-in- retrieves the query string from the URL
- Assign a value to the campaign variable in the HTML on the web page (you may want to do this if you have a sales promotion web page)
Expiration setting allow you to track the tracking code over a certain period of time. If some one comes to your website via campaign tracked URL, bookmarks the page, and then returns a few days later and makes a purchase; as long as the expiration of the campaign variable is set to more than a few days, the campaign will be credited with the sale.
Setting Campaign Classifications allows you to track various campaign elements under one category. For instance your could have several banners hosted by Yahoo, each one with a separate query string parameter, but if they are all assigned to the Yahoo classifications, they will all be able to be seen in the Yahoo Classification Report.