Monday, March 12, 2007

WA: Google Analytics

I was feeling kind of left out in my web analytics class because I don't have any website that I could monitor to see who's visiting it, where most of my traffic is coming from, and make improvements and see their affects. All I had was my lonely blog on google's blogger. I did wish I could monitor my blog, but I thought that you had to be the actual owner of the website to track its analytics. As we were going over the features of Google analytics in class, I thought I'd at least search for a possibility of tracking my blog. To my surprise and pleasure I found that it is possible and Google tells you how right here. Let me outline the steps you have to take.
  1. Open/Create an account at www.google.com/analytics
  2. Sign into your blogger account
  3. Navigate to Layout, and then view HTML
  4. Paste the Analytics tracking code directly above the closing tags, don't include them (</body> and </html>, it's at the very bottom):

    <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
    </script>
    <script type="text/javascript">
    _uacct = "UA-xxxxxx-x";
    urchinTracker();
    </script>

    </body>
</html>

5. Where xxxxxx-x is the tracking code that you are assigned when you create your account at google.com/analytics (they'll provide you with the snippet of code above with your tracking number already in it.)
6. Save changes and republish your blog.
7. You're done!


One of my favorite reports to see is the Geo-map Overlay report under geo-segmentation in the Marketing reports. This shows you how many visits you've received from visitors all over the world, and what cities they come from. I've seen visits from Argentina, China, Germany, and all over the U.S.A.

Be careful though, it can be rather addicting.

2 comments:

P Clint said...

Very Cool! Does it give you more motivation to blog?

Lindsay said...

Sitemeter is also fun to use to see where people are visiting from. I have both Google Analytics and Sitemeter on my site -- since both programs work slightly differently, you can get more information between the two of them. And yes, it is addicting.